Link Building Strategies

Link building is an important element of SEO. In fact, many people consider it to be an integral part of an SEO strategy, and an overall growth strategy for their business or website in the long-term. Links provide a few purposes: to create an ease of access element for users; and help generate traffic in perpetuity. This article will describe a few steps people developing their SEO can use to potentially create a link building strategy that is not only successful, but efficient in its execution.

The first tip in building better links is understanding your target demographic. Your audience is everything, and they will contribute to the initial growth that is vital to creating stronger links and by extension a stronger SEO strategy. Many sites have a target demographic in mind before they start optimizing results, but it is important to understand your Plan B. For example, a website that exclusively targets construction works should eventually refine that audience into more specific niches, such as hard laborers, contractors, general tradesmen and so on. This helps keep the link strong and the initial idea in-tact.

The second tip is related to your audience. One fundamental tool in link building is ancillary websites, as discussed earlier. Your website will not just be the only one users frequent. It is important to recognize the other websites they use, browse, and interact with to understand how your website can join an existing interconnected link, or even develop its own. Some of the most popular websites have branched out from other links to create their own due to popularity. It is also a great way to reach a new audience, as not all users from the same demographic browse the same sets of links, despite their relation.

The third tip involves using social media, a powerful tool for link building. Anything from a Facebook post about your content blog, to daily Tweets and updates about potential article ideas and postings can generate new audience interest. The key here is to focus on building on an existing audience, and not necessarily to retain users who already frequent your website and socials. Since the very nature of social media platforms like Facebook and Twitter fundamentally rely on building connections outwards, this can be one of your most effective tools in the link building process.

There are, however, pros and cons of each tip. It is important to address them as to make the entire link building process transparent.


  • Understanding your ancillary target demographic can help you unconsciously acquire a new audience without necessarily doing all the work for one.
  • Link building through interconnected websites can show you how competitors behave among themselves, and provide you insights on what alternative links to add to your own.
  • Using social media has been an established metric for growth on all accounts; this is testament to all the websites that have grown on it and is backed by research.


  • Getting a secondary audience might not be necessary for your business or website.
  • Link building is not always successful enough to establish your own. You may end up following larger competitor’s links.
  • Not all social media accounts thrive equally.

In conclusion, a growth strategy is important to building an SEO. Link building is an element of this that should be considered. Not only does studying the process of how links work help your website become more targeted, but it also increases the ranking for your website through SEO services conversely. All because you took the time to understand how the web connects itself.


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